Atlanta startup’s pandemic pivot lands it a $1M partnership

Farah Allen, founder of Atlanta startup The Labz, didn’t realize she pivoted her company until she was well underway with a new business model.   The Labz, originally a platform to help artists with multimedia content, transformed into an interactive virtual event platform because of the COVID-19 pandemic.  Allen said The Labz started doing virtual events as a project on the platform, but interest in the feature soared, so she ran with it.   “It’s about creating entertainment-based…

Farah Allen, founder of Atlanta startup The Labz, didn’t realize she pivoted her company until she was well underway with a new business model.   The Labz, originally a platform to help artists with multimedia content, transformed into an interactive virtual event platform because of the COVID-19 pandemic.  Allen said The Labz started doing virtual events as a project on the platform, but interest in the feature soared, so she ran with it.   “It’s about creating entertainment-based…

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