Buckhead apparel business poised to be first to pay UGA athletes

TJ Callaway is always tickled when sees college athletes at the University of Georgia sporting Onward Reserve, a men’s apparel brand he launched 10 years ago. A UGA alum and diehard Bulldogs fan, Callaway is now poised to connect with college athletes in a way he couldn’t have fathomed a decade ago: paying them to endorse his products. Onward Reserve will offer a handful of standout UGA athletes after midnight on July 1 — the date Georgia law says athletes can officially cash in on their name,…

TJ Callaway is always tickled when sees college athletes at the University of Georgia sporting Onward Reserve, a men’s apparel brand he launched 10 years ago. A UGA alum and diehard Bulldogs fan, Callaway is now poised to connect with college athletes in a way he couldn’t have fathomed a decade ago: paying them to endorse his products. Onward Reserve will offer a handful of standout UGA athletes after midnight on July 1 — the date Georgia law says athletes can officially cash in on their name,…

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