Demonstrating corporate generosity during the pandemic may enhance loyalty and aid business recovery

Georgia businesses need every possible advantage to speed their return to revenue flow and employee productivity. Their decisions and behaviors during this crisis demonstrate their core “business DNA,” which, recent research shows, will trigger deeper loyalty — or the opposite — from customers and employees forever after. Corporate citizenship research Many Georgia companies are making difficult choices with the utmost care for those impacted. Even shuttered businesses are extending support…

Georgia businesses need every possible advantage to speed their return to revenue flow and employee productivity. Their decisions and behaviors during this crisis demonstrate their core “business DNA,” which, recent research shows, will trigger deeper loyalty — or the opposite — from customers and employees forever after. Corporate citizenship research Many Georgia companies are making difficult choices with the utmost care for those impacted. Even shuttered businesses are extending support…

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