Responded to 75% or more applications in the past 30 days, typically within 4 days.

Director of Marketing Summary:

CEDAR CX Technologies is a leading provider of an innovative generation of powerful Private-Cloud-Based Managed Services solutions for Customer Communications Management (CCM), and Customer Experience Management (CXM), reshaping the way companies do business with their customers and partners.

CEDAR is seeking a Director of Marketing that will be a critical connection point between product, sales, customer and business development teams, helping influence product strategy and leading go-to-market strategy and campaign execution. As such, the role will have primary responsibilities for:

· Performing market, customer and competitive research (primary or secondary) to segment the market and produce buyer insights, identifying what opportunities, challenges and dynamics exist for the organization and its products

· Leading new product/feature launches and generating demand

· Guiding, creating and delivering differentiated messaging and compelling content to communicate value to the market

· Creating, implementing and refining programs to drive awareness and engagement

· Applying technology and data to increase marketing reach, grow segmentation, accelerate demand, streamline processes and make more informed decisions

· Managing the performance of the product marketing team, programs and collaboration with other stakeholders

Position Specific Competencies:

Market Understanding: undertake and oversee a continuous assessment, definition and communication of market research, competitive intelligence, market dynamics, market segmentation, ideal customer profiles, buyer personas, influencers and process, plus a route to market strategy.

Guiding Product Strategy: collaborate with executives, product and engineering teams to ensure product-market fit.

· Working with internal teams and customers to uncover latent market needs and understand value-based behaviors and perceptions to drive prioritization of roadmap features.

· Aligning new offerings/features to grow revenue/profit opportunities among both existing customers and new ICPs.

· Leading the development of messaging, content, tools and programs that will be required to bring a product to market or increase velocity for existing offers.

· Identifying and building a dialogue with industry influencers to help shape direction.

Create Positioning, Messaging, Storylines and Content: ensure that compelling and impactful communications are created and delivered.

· Developing clear and crisp positioning that will guide messaging and other go-to-market strategies.

· Exploring and defining the core questions buyers need to have addressed throughout their buying and owning life cycles.

· Crafting storylines to communicate value and that can be applied and contextualized for different buying scenarios.

· Helping to create and execute a content strategy that supports all stages of the buying journey through the channels and formats most wanted by buyers.

· Articulating individual product stories within the context of the larger brand storyline

· Inspiring and contributing to thought leadership development and delivery.

Driving Impact: develop and execute programs for sustained market impact.

· Assisting corporate communications with influencer and media outreach and engagement

· Collaborating with the demand-generation team to create and deliver compelling campaigns

· Enabling sales, customer success and partners by developing training, content and tools to help market-facing personnel better understand and address buyer wants and needs

· Helping to incorporate, apply or contextualize messaging and content to fit the needs of vertical solutions or field marketing

· Coordinating the creation of content, enablement and co-marketing programs with partner marketing

· Coordinating the development of content, activities and programs to drive adoption and retention with existing customers

· Identifying, developing and promoting upsell and cross-sell offers to customers

· Fostering customer advocacy programs and communities

Applying Technology and Analytics to Drive Results: rely on data and technology to streamline processes and improve results, influencing, if not directly owning:

· Digital marketing technologies to include, but not limited to, content marketing, personalization engines, email marketing and social marketing tools

· ABM and marketing automation platforms and tools to improve demand generation and conversion rates

· Technology to improve the sales and partner experiences, including, but not limited to, digital content management for sales and partner relationship management

· Customer community and advocacy platforms

· Voice-of-the-customer platform and research survey tools

· Customer data platforms and marketing analytics dashboards

· Technologies to create engaging experiences, including, but not limited to, video and gamification

Managing the Budget and Resources: Beyond marketing and technical skills, must be a skilled manager helping to shape direction, ensure proper resourcing and make adjustments based on key performance indicators (KPIs):

· Performing zero-based budgeting for product marketing, aligning needs with performance goals, and justifying all planned expenses

· Tracking spend against budget

· Identifying and staffing product marketing resources, both generalists and specialists, to deliver on the established goals

· Selecting and managing external agencies — creative, communications and technical — to complement existing skills and meet specific goals

· Establishing and tracking KPIs for individual initiatives and programs, and for team performance against business goals

Requirements: Experience:

· Seven or more years of B2B technology marketing experience

· A minimum of seven in marketing management roles

· Experience growing marketing function from the ground-up at smaller companies with minimal marketing capabilities.

· Direct experience in companies who provide SaaS and/or Hosted-managed Software Services

Track record:

· Ability to provide examples of go-to-market strategies and programs for prior roles in enterprise technology or service providers, with the corresponding impact to revenue contribution

· To support the wide range of responsibilities encompassed within this leadership role, the candidates must possess an equally broad set of skills. Of particular importance is developing a ground-up marketing organization with currently little marketing resources

Excellent communication skills:

· Listen keenly to both validate existing hypothesis and uncover new insights

· Determine when to probe for additional information and when to push forward

· Deliver clear, compelling and articulate written and verbal communications

· Command and sustain attention, and be, ideally, a natural, authentic storyteller and entertainer

Creative skills:

· Has, ideally, a good eye for evaluating creative design options that will resonate with target buyers

· Open to experimenting with new approaches, testing hypothesis and establishing KPIs that can help determine effectiveness

· Able to balance innovation against known and effective approaches

Analytical skills:

· Natural inclination to measurement

· Ability to identify signals and measures that can be incorporated into KPIs

· Ability to analyze and interpret disparate datasets to derive insights

· Intuition to challenge conclusions based solely on data patterns

· Willingness to change direction based on results illustrated through analytics

· Fortitude to acknowledge mistakes unearthed through measures, and ability to pivot rapidly to adjust

Technical skills:

· Knowledge or direct experience with the technologies in use or planned is a plus

· Ability to drive development and consensus on technology investment goals

· Ability to guide the selection, purchase, implementation and support of marketing technologies

· Ability to develop and deliver business cases for technology purchases

Managerial skills:

· Project planning and management

· Build relationships with functions outside of product marketing, including corporate communications, demand generation, product management, engineering, sales, customer success, services and IT

· Budgeting experience

· Mentoring and resource development skills to recruit and professionally develop team members

· Experience in selecting and managing external resources

· Ability to manage upward in the organization to influence executives, as well as downward

Leadership skills:

· Consensus builder

· Decisive decision maker

· Persuasive influencer, with the ability to build enthusiasm for new plans

Education:

· Bachelor of Arts in marketing or business, or Bachelor of Science in computer science or engineering

· Master of Business Administration a plus

Benefits:

· Health, dental, vision, life, and disability insurance
> Never pay a deductible in-network with our Health Reimbursement Arrangement (HRA)

· Matching 401k

· 10 vacation days + 5 floating holidays + 7 PTO days + 6 paid holidays

· Casual dress

· Flexible work hours

· Fun, fast-paced environment

· Many opportunities for advancement

· 25 cent snacks

· Free covered parking

Job Type: Full-time

Pay: $130,000.00 – $150,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Relocation assistance
  • Retirement plan
  • Vision insurance

Schedule:

  • Monday to Friday

Supplemental Pay:

Experience:

  • marketing management: 6 years (Required)
  • financial services industry : 3 years (Required)
  • SAAS, and/or hosted managed software services: 3 years (Preferred)
  • B2B technology marketing: 6 years (Required)

Education:

  • Bachelor’s (Required)

Location:

  • Atlanta, GA 30346 (Required)

Work authorization:

  • United States (Required)

Work Location:

  • One location

Company’s website:

  • www.cedarcx.com

Company’s Facebook page:

  • https://www.facebook.com/CEDARCX/

Benefit Conditions:

  • Waiting period may apply

Work Remotely:

  • Temporarily due to COVID-19