Georgia businesses show how to link generosity to core business value

Rich business relationships, customer traffic, competitive awareness, distinct market positioning and critical trust are just a few of the ways strategic corporate generosity delivers value to businesses. However, many CEOs and business leaders don’t leverage their generous outreach to full benefit. Here we look at how four businesses —all winners of the goBeyondProfit Champion Award — derive business value from their authentic generosity. Energizing culture and reinforcing market positioning Gas…

Rich business relationships, customer traffic, competitive awareness, distinct market positioning and critical trust are just a few of the ways strategic corporate generosity delivers value to businesses. However, many CEOs and business leaders don’t leverage their generous outreach to full benefit. Here we look at how four businesses —all winners of the goBeyondProfit Champion Award — derive business value from their authentic generosity. Energizing culture and reinforcing market positioning Gas…

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