Hawks look to attract younger generation of fans with Adidas partnership

The Atlanta Hawks are building on their relationship with Adidas through a multi-year partnership that makes the athletic apparel giant the presenting sponsor of Jr. Hawks Summer Camps. The Hawks plan to work with the Portland-based company on several activations and market integrations, most notably at the development camp, where over 2,000 campers will receive Adidas shoes and branded merchandise. Adidas will also be the preferred uniform provider for the Jr. Hawks Basketball League, which includes…

The Atlanta Hawks are building on their relationship with Adidas through a multi-year partnership that makes the athletic apparel giant the presenting sponsor of Jr. Hawks Summer Camps. The Hawks plan to work with the Portland-based company on several activations and market integrations, most notably at the development camp, where over 2,000 campers will receive Adidas shoes and branded merchandise. Adidas will also be the preferred uniform provider for the Jr. Hawks Basketball League, which includes…

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