Primary Location: 6205 Peachtree Dunwoody Rd, Atlanta, GA, USA


Division:
Cox Communications Inc


Job Level:
Manager/Senior Manager


Travel:
Yes, 5 % of the Time


Schedule:
Full-time


Shift:
Day Job


Requisition Number:
202000813

Role Summary:

Do you enjoy creating 360 degree marketing programs and bringing them to life? Are you equal parts strategic and creative-minded? Then, please read on as this may be the role for you.

We are searching for an energetic Marketing Manager to join Cox Communication’s Non-Customer Acquisition team. In this role, you will be tasked with developing marketing strategies and programs from the ground up and shepherding them through execution with the goal of acquiring new Cox Residential customers. Teamwork is also crucial as this role relies heavily on working with diverse interdepartmental teams in a highly matrixed environment.

Primary Responsibilities and Essential Functions:

  • Leads high-profile omnichannel programs from conception to completion including project kickoff with all stakeholders and boundary partners, project management, regular performance readouts, program optimization, etc.
  • Leverages consumer insights and performance data to develop and/or adjust integrated acquisition marketing programs and strategies.
  • Assists with the creation of Go to Market (GTM) period campaign strategy briefs and process management.
  • Engages with Boundary Partners to gather consumer insights, industry trends, competitive strategy, new product development and roadmaps, pricing and packaging strategies on a regular basis to proactively inform acquisition strategies.
  • Assists with digital and social marketing strategy, including development and management of digital campaigns and integration of programs for an omnichannel approach and seamless customer purchasing experience.
  • Assists Specialist as needed in managing the Non-Customer Targeted Strategy Document (TSD) that informs media placement/tactics/message weighting and prioritization for boundary partners
  • Engage sales partners for feedback on new customer acquisition activity. Ensure training has strategic insight to campaign strategy and is accurately communicating this position within training documents.
  • Leads Radio Adlib process, a quick-turn awareness tactic used for timely and relevant


Minimum

  • BS/BA degree in related discipline (Marketing, Communications, etc.)
  • 7 or more years of experience required in related field (Marketing, Communications, etc.)
  • 2 or more years of digital marketing experience
  • 2 years project management experience, preferably with omni-channel marketing programs (including digital)
  • Experience developing, leading and executing 360 degree marketing campaigns
  • Requires strong knowledge of applications such Microsoft Word, Excel, PowerPoint, Teams and SharePoint
  • Excellent analytical and decision-making skills
  • Self-starter
  • Interpersonal, leadership, and collaborative skills to to work effectively with cross-functional/highly matrixed teams


Preferred

  • MBA degree preferred
  • Experience in telecommunications industry

Who We Are


About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We’re dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.

About Cox

We are the Cox family of businesses. We’ve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions – Cox Communications and Cox Automotive – are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. We’re also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. We’re looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope you’ll be going with us, and the common purpose that unites us at coxenterprises.com.

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.