POSITION PURPOSE

The Media Specialist will coordinate and support implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 40%-Paid Media Management: Support omni-channel paid media planning, buying and reporting for all programs and campaigns.
  • 45%-Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas.
  • 15%-Organizational Alignment/Relationships: Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices.

NATURE AND SCOPE
This position reports to the Senior Manager of Paid Media.
This position has no direct reports.

ENVIRONMENTAL JOB REQUIREMENTS
Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 1 year

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

  • Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus
  • 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer
  • Previous experience with retail websites and analytics
  • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
  • Presentation and writing skills

Knowledge, Skills, Abilities and Competencies:

  • Action Oriented
  • Collaborates
  • Drives Engagement
  • Communicates Effectively
  • Customer Focus
  • Drives Results
  • Manages Conflict