Private equity firm buys controlling stake in agency with Atlanta ties

Private equity firm Sixth Street has made a major investment in Legends, the company announced on Tuesday. The investment, which hasn’t been disclosed, positions the firm to lead the billion-dollar hospitality marketing agency alongside its founders in Dallas Cowboys owner Jerry Jones and the owners of the New York Yankees. Sportico reported on Monday night that Sixth Street will own 51% while the Cowboys and the Yankees split the rest. Legends, which previously oversaw sales at Mercedes-Benz…

Private equity firm Sixth Street has made a major investment in Legends, the company announced on Tuesday. The investment, which hasn’t been disclosed, positions the firm to lead the billion-dollar hospitality marketing agency alongside its founders in Dallas Cowboys owner Jerry Jones and the owners of the New York Yankees. Sportico reported on Monday night that Sixth Street will own 51% while the Cowboys and the Yankees split the rest. Legends, which previously oversaw sales at Mercedes-Benz…

View Original Article Source