Strategy is more important now than ever to be ahead of tomorrow’s business shifts

“Twenty or 30 years ago, having a strong brand or good products was enough. Not anymore, it’s hard to stay on top now,” said John Kim, a lecturer in organization and management at Goizueta Business School at Emory University. “It’s very difficult to have a sustainable competitive advantage.” We live in a copy-cat world. It’s easy to Google “best practices” online and make your business more operationally efficient. It’s never been easier to hire from the competition and outsource…

“Twenty or 30 years ago, having a strong brand or good products was enough. Not anymore, it’s hard to stay on top now,” said John Kim, a lecturer in organization and management at Goizueta Business School at Emory University. “It’s very difficult to have a sustainable competitive advantage.” We live in a copy-cat world. It’s easy to Google “best practices” online and make your business more operationally efficient. It’s never been easier to hire from the competition and outsource…

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