Full Job Description




United States

The Student Marketeer – Student Brand Manager (SBM) is part of the most dynamic and empowered student ambassador program in the world. The SBM is passionate about Red Bull and shares love for the brand with their peers. The Student Marketeer – SBM is responsible for driving the brand image on campus, building connection to the product, and ensuring long term loyalty starting with the college experience. The goals of the Student Marketeer – Student Brand Manager program is to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.


Identify key groups we must win on campus

Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the Student Marketeer, SBM KPIs, engaging new users and diverse groups on campus via the following tactics:

Driving trial on a daily basis via one on one seeding

Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media Integrate our product and brand with Big Moments, unique to campus experiences and select third party events

Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM

Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

Build relations with and secure coverage of RB properties via the campus media

Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role


Act as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authorities

Become a credible product and brand expert: know the product ingredients and brand values Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus plan

Develop and maintain a working knowledge of Red Bull properties and athletes

Maintain knowledge of global, national and regional events and initiatives

Build brand awareness via social network sharing of relevant Red Bull content


Assist local sales team to ensure perfect distribution and visibility on and around campus

Visit local accounts to check stock and point of sale displays

Identify distribution opportunities on and around campus

Routinely work with distributors to open new accounts and support sales drives

Occasionally participate in meetings with local sales team to align marketing and sales strategies


Ensure a constant flow of new ideas on Red Bull’s online collegiate portal (RBU)

Submit activity through pictures and reports via RBU

Report school beverage contracts and top sales opportunities on and around campus

Aid in recruitment and training of the Student Marketeer – SBM

Identify and gather contact information for future Student Marketeer, Wing & SBM members

Identify future sampling opportunities and share relevant information with CCS and Student Marketeer Captains


that matter most for this role:

  • Proven track record of accomplishments prior to joining Red Bull
  • Charismatic and outgoing personality
  • Connected with a variety of key influential groups on campus
  • Campus expert on behind the scenes activities (clubs, parties, etc.) and hot spots on and around campus
  • Social chameleon – have the ability to work with a variety of groups and organizations
  • Passionate about the Red Bull brand
  • Possess an entrepreneurial spirit
  • Must be a student in good standing with the school
  • Creative mind, with prior successes in driving the creative process
  • Functional knowledge of social networking
  • Effective communication skills
  • Responsible
  • Self-motivated
  • Lives and represents the Red Bull brand
  • High School Degree or Equivalent University enrollment required
  • Fluent in English, additional language skills an advantage


In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.